Short, factual updates on marketing trends, tools, and small business strategy — updated regularly.
New survey data shows a majority of small business owners are spending more on marketing this year, even as confidence in results lags behind the spending increase.
Read More →The 2024 Gmail and Yahoo bulk sender rules haven't changed, but enforcement has become far less forgiving in 2026, catching businesses off guard.
Read More →Point-and-ask local search through Google Lens is emerging as a meaningful discovery channel alongside traditional map pack search in 2026.
Read More →New channel allocation data shows a clear tilt toward video and social advertising this year, even as many businesses hold overall budgets flat.
Read More →Despite years of predictions that email marketing is fading, 2026 benchmark data continues to show it outperforming every other major channel on pure return.
Read More →A technical update to the DMARC email authentication standard adds new safeguards against subdomain spoofing, with implications for any business sending marketing email.
Read More →New 2026 benchmark data shows traffic from ChatGPT and Perplexity is still a sliver of total web traffic, but converts at dramatically higher rates than traditional organic search.
Read More →Google's biggest search interface change in 25 years is reshaping how businesses need to think about visibility beyond the traditional ten blue links.
Read More →A pair of policy changes in mid-April 2026 cracked down on 'directed' review requests, and businesses that haven't adjusted their ask are seeing reviews disappear.
Read More →As AI Overviews and chat-based search grow, structured FAQ content is proving to be one of the lowest-effort, highest-impact changes small sites can make.
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